Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E0CFD2
RGB
224, 207, 210
HSL
349, 22%, 85%
HSB
349, 8%, 88%
CMYK
0, 8, 6, 12
LAB
85, 6, 1
LCH
85, 7, 7
OKLCH
0.87, 0.02, 5
XYZ
65, 65, 70
LUV
85, 10, 0
HWB
349, 81%, 12%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.