Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E0DCD2
RGB
224, 220, 210
HSL
43, 18%, 85%
HSB
43, 6%, 88%
CMYK
0, 2, 6, 12
LAB
88, 0, 5
LCH
88, 5, 89
OKLCH
0.89, 0.01, 89
XYZ
68, 72, 71
LUV
88, 3, 8
HWB
43, 82%, 12%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.