Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E0DCDD
RGB
224, 220, 221
HSL
345, 6%, 87%
HSB
345, 2%, 88%
CMYK
0, 2, 1, 12
LAB
88, 2, 0
LCH
88, 2, 1
OKLCH
0.90, 0.00, 0
XYZ
69, 72, 79
LUV
88, 2, 0
HWB
345, 86%, 12%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.