Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E0DDFA
RGB
224, 221, 250
HSL
246, 74%, 92%
HSB
246, 12%, 98%
CMYK
10, 12, 0, 2
LAB
89, 5, -14
LCH
89, 15, 290
OKLCH
0.91, 0.04, 290
XYZ
74, 74, 101
LUV
89, 0, -23
HWB
246, 87%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.