Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E0DEC7
RGB
224, 222, 199
HSL
55, 29%, 83%
HSB
55, 11%, 88%
CMYK
0, 1, 11, 12
LAB
88, -2, 12
LCH
88, 12, 101
OKLCH
0.90, 0.03, 103
XYZ
67, 72, 64
LUV
88, 2, 18
HWB
55, 78%, 12%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.