Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E0DECA
RGB
224, 222, 202
HSL
55, 26%, 84%
HSB
55, 10%, 88%
CMYK
0, 1, 10, 12
LAB
88, -2, 10
LCH
88, 10, 100
OKLCH
0.90, 0.03, 102
XYZ
68, 72, 66
LUV
88, 2, 15
HWB
55, 79%, 12%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.