Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E0DFCA
RGB
224, 223, 202
HSL
57, 26%, 84%
HSB
57, 10%, 88%
CMYK
0, 0, 10, 12
LAB
88, -2, 10
LCH
88, 11, 102
OKLCH
0.90, 0.03, 105
XYZ
68, 73, 66
LUV
88, 2, 16
HWB
57, 79%, 12%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.