Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E0E6DA
RGB
224, 230, 218
HSL
90, 19%, 88%
HSB
90, 5%, 90%
CMYK
3, 0, 5, 10
LAB
91, -4, 5
LCH
91, 6, 126
OKLCH
0.92, 0.02, 129
XYZ
72, 78, 77
LUV
91, -3, 9
HWB
90, 85%, 10%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.