Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E13508
RGB
225, 53, 8
HSL
12, 93%, 46%
HSB
12, 96%, 88%
CMYK
0, 76, 96, 12
LAB
51, 65, 62
LCH
51, 90, 44
OKLCH
0.60, 0.21, 34
XYZ
32, 19, 2
LUV
51, 140, 39
HWB
12, 3%, 12%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.