Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
E17BC9
RGB
225, 123, 201
HSL
314, 63%, 68%
HSB
314, 45%, 88%
CMYK
0, 45, 11, 12
LAB
65, 48, -23
LCH
65, 53, 335
OKLCH
0.72, 0.16, 337
XYZ
49, 34, 59
LUV
65, 55, -44
HWB
314, 48%, 12%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
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