Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
E1A2CC
RGB
225, 162, 204
HSL
320, 51%, 76%
HSB
320, 28%, 88%
CMYK
0, 28, 9, 12
LAB
74, 29, -12
LCH
74, 31, 338
OKLCH
0.78, 0.09, 339
XYZ
55, 46, 63
LUV
74, 35, -24
HWB
320, 64%, 12%
Pantone
4995 C
Harmonies
Shades & tints
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