Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E1CBD3
RGB
225, 203, 211
HSL
338, 27%, 84%
HSB
338, 10%, 88%
CMYK
0, 10, 6, 12
LAB
84, 9, -1
LCH
84, 9, 353
OKLCH
0.86, 0.03, 354
XYZ
64, 63, 70
LUV
84, 12, -3
HWB
338, 80%, 12%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.