Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E1CCC4
RGB
225, 204, 196
HSL
17, 33%, 83%
HSB
17, 13%, 88%
CMYK
0, 9, 13, 12
LAB
84, 7, 7
LCH
84, 9, 46
OKLCH
0.86, 0.03, 42
XYZ
63, 63, 61
LUV
84, 13, 9
HWB
17, 77%, 12%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.