Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E1CCD4
RGB
225, 204, 212
HSL
337, 26%, 84%
HSB
337, 9%, 88%
CMYK
0, 9, 6, 12
LAB
84, 9, -1
LCH
84, 9, 352
OKLCH
0.86, 0.03, 353
XYZ
65, 64, 71
LUV
84, 12, -4
HWB
337, 80%, 12%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.