Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E1CDC9
RGB
225, 205, 201
HSL
10, 29%, 84%
HSB
10, 11%, 88%
CMYK
0, 9, 11, 12
LAB
84, 7, 5
LCH
84, 8, 35
OKLCH
0.86, 0.02, 31
XYZ
63, 64, 64
LUV
84, 12, 6
HWB
10, 79%, 12%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.