Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E23500
RGB
226, 53, 0
HSL
14, 100%, 44%
HSB
14, 100%, 89%
CMYK
0, 77, 100, 11
LAB
51, 65, 64
LCH
51, 92, 45
OKLCH
0.60, 0.21, 34
XYZ
33, 19, 2
LUV
51, 141, 40
HWB
14, 0%, 11%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.