Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E25906
RGB
226, 89, 6
HSL
23, 95%, 45%
HSB
23, 97%, 89%
CMYK
0, 61, 97, 11
LAB
56, 52, 65
LCH
56, 84, 51
OKLCH
0.63, 0.19, 43
XYZ
35, 23, 3
LUV
56, 115, 48
HWB
23, 2%, 11%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.