Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2C7CE
RGB
226, 199, 206
HSL
344, 32%, 83%
HSB
344, 12%, 89%
CMYK
0, 12, 9, 11
LAB
83, 11, 0
LCH
83, 11, 1
OKLCH
0.85, 0.03, 0
XYZ
63, 61, 67
LUV
83, 16, -2
HWB
344, 78%, 11%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.