Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2C9DD
RGB
226, 201, 221
HSL
312, 30%, 84%
HSB
312, 11%, 89%
CMYK
0, 11, 2, 11
LAB
84, 12, -7
LCH
84, 13, 330
OKLCH
0.86, 0.04, 333
XYZ
65, 63, 77
LUV
84, 13, -12
HWB
312, 79%, 11%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.