Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2CABB
RGB
226, 202, 187
HSL
23, 40%, 81%
HSB
23, 17%, 89%
CMYK
0, 11, 17, 11
LAB
83, 7, 11
LCH
83, 13, 57
OKLCH
0.85, 0.03, 54
XYZ
61, 62, 56
LUV
83, 15, 14
HWB
23, 73%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.