Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2CAC4
RGB
226, 202, 196
HSL
12, 34%, 83%
HSB
12, 13%, 89%
CMYK
0, 11, 13, 11
LAB
83, 8, 6
LCH
83, 10, 38
OKLCH
0.86, 0.03, 34
XYZ
62, 62, 61
LUV
83, 15, 8
HWB
12, 77%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.