Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2CAC8
RGB
226, 202, 200
HSL
5, 31%, 84%
HSB
5, 12%, 89%
CMYK
0, 11, 12, 11
LAB
83, 8, 4
LCH
83, 9, 27
OKLCH
0.86, 0.03, 23
XYZ
63, 63, 63
LUV
83, 14, 5
HWB
5, 78%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.