Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2CBD2
RGB
226, 203, 210
HSL
342, 28%, 84%
HSB
342, 10%, 89%
CMYK
0, 10, 7, 11
LAB
84, 9, 0
LCH
84, 9, 357
OKLCH
0.86, 0.03, 357
XYZ
64, 64, 70
LUV
84, 13, -2
HWB
342, 80%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.