Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2CCB8
RGB
226, 204, 184
HSL
29, 42%, 80%
HSB
29, 19%, 89%
CMYK
0, 10, 19, 11
LAB
84, 6, 13
LCH
84, 14, 67
OKLCH
0.86, 0.04, 65
XYZ
62, 63, 54
LUV
84, 15, 18
HWB
29, 72%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.