Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2CCD2
RGB
226, 204, 210
HSL
344, 27%, 84%
HSB
344, 10%, 89%
CMYK
0, 10, 7, 11
LAB
84, 9, 0
LCH
84, 9, 360
OKLCH
0.87, 0.03, 359
XYZ
65, 64, 70
LUV
84, 13, -2
HWB
344, 80%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.