Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2CCDF
RGB
226, 204, 223
HSL
308, 27%, 84%
HSB
308, 10%, 89%
CMYK
0, 10, 1, 11
LAB
84, 10, -6
LCH
84, 12, 328
OKLCH
0.87, 0.04, 330
XYZ
66, 65, 79
LUV
84, 11, -12
HWB
308, 80%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.