Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2CEC1
RGB
226, 206, 193
HSL
24, 36%, 82%
HSB
24, 15%, 89%
CMYK
0, 9, 15, 11
LAB
84, 6, 9
LCH
84, 11, 58
OKLCH
0.86, 0.03, 55
XYZ
63, 64, 60
LUV
84, 13, 12
HWB
24, 76%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.