Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2CEC6
RGB
226, 206, 198
HSL
17, 33%, 83%
HSB
17, 12%, 89%
CMYK
0, 9, 12, 11
LAB
84, 6, 7
LCH
84, 9, 47
OKLCH
0.87, 0.03, 43
XYZ
64, 64, 62
LUV
84, 12, 9
HWB
17, 78%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.