Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2CEE3
RGB
226, 206, 227
HSL
297, 27%, 85%
HSB
297, 9%, 89%
CMYK
0, 9, 0, 11
LAB
85, 10, -8
LCH
85, 13, 322
OKLCH
0.87, 0.04, 324
XYZ
67, 66, 82
LUV
85, 10, -14
HWB
297, 81%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.