Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2D0CC
RGB
226, 208, 204
HSL
11, 27%, 84%
HSB
11, 10%, 89%
CMYK
0, 8, 10, 11
LAB
85, 6, 4
LCH
85, 7, 36
OKLCH
0.87, 0.02, 33
XYZ
65, 66, 66
LUV
85, 11, 5
HWB
11, 80%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.