Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2D0DB
RGB
226, 208, 219
HSL
323, 24%, 85%
HSB
323, 8%, 89%
CMYK
0, 8, 3, 11
LAB
85, 8, -3
LCH
85, 8, 339
OKLCH
0.88, 0.02, 340
XYZ
67, 66, 76
LUV
85, 10, -6
HWB
323, 82%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.