Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2D1BF
RGB
226, 209, 191
HSL
31, 38%, 82%
HSB
31, 15%, 89%
CMYK
0, 8, 15, 11
LAB
85, 4, 11
LCH
85, 12, 71
OKLCH
0.87, 0.03, 69
XYZ
64, 66, 59
LUV
85, 11, 16
HWB
31, 75%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.