Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2D1DC
RGB
226, 209, 220
HSL
321, 23%, 85%
HSB
321, 8%, 89%
CMYK
0, 8, 3, 11
LAB
85, 8, -3
LCH
85, 8, 337
OKLCH
0.88, 0.02, 339
XYZ
67, 67, 77
LUV
85, 9, -6
HWB
321, 82%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.