Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2D2CC
RGB
226, 210, 204
HSL
16, 27%, 84%
HSB
16, 10%, 89%
CMYK
0, 7, 10, 11
LAB
85, 5, 5
LCH
85, 7, 46
OKLCH
0.88, 0.02, 42
XYZ
65, 67, 67
LUV
85, 10, 7
HWB
16, 80%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.