Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2D4CC
RGB
226, 212, 204
HSL
22, 27%, 84%
HSB
22, 10%, 89%
CMYK
0, 6, 10, 11
LAB
86, 4, 6
LCH
86, 7, 55
OKLCH
0.88, 0.02, 52
XYZ
66, 68, 67
LUV
86, 9, 8
HWB
22, 80%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.