Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2D4E3
RGB
226, 212, 227
HSL
296, 21%, 86%
HSB
296, 7%, 89%
CMYK
0, 7, 0, 11
LAB
86, 7, -6
LCH
86, 9, 321
OKLCH
0.89, 0.03, 324
XYZ
69, 69, 82
LUV
86, 7, -10
HWB
296, 83%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.