Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2D6CC
RGB
226, 214, 204
HSL
27, 27%, 84%
HSB
27, 10%, 89%
CMYK
0, 5, 10, 11
LAB
86, 3, 7
LCH
86, 7, 65
OKLCH
0.88, 0.02, 62
XYZ
66, 69, 67
LUV
86, 8, 9
HWB
27, 80%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.