Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2D7DC
RGB
226, 215, 220
HSL
333, 16%, 86%
HSB
333, 5%, 89%
CMYK
0, 5, 3, 11
LAB
87, 5, -1
LCH
87, 5, 347
OKLCH
0.89, 0.01, 348
XYZ
69, 70, 78
LUV
87, 6, -3
HWB
333, 84%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.