Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2D7EA
RGB
226, 215, 234
HSL
275, 31%, 88%
HSB
275, 8%, 92%
CMYK
3, 8, 0, 8
LAB
87, 6, -8
LCH
87, 10, 309
OKLCH
0.89, 0.03, 311
XYZ
71, 71, 88
LUV
87, 5, -14
HWB
275, 84%, 8%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.