Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2D7EC
RGB
226, 215, 236
HSL
271, 36%, 88%
HSB
271, 9%, 93%
CMYK
4, 9, 0, 7
LAB
87, 7, -9
LCH
87, 11, 307
OKLCH
0.89, 0.03, 309
XYZ
71, 71, 89
LUV
87, 5, -15
HWB
271, 84%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.