Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2D7EE
RGB
226, 215, 238
HSL
269, 40%, 89%
HSB
269, 10%, 93%
CMYK
5, 10, 0, 7
LAB
87, 7, -10
LCH
87, 12, 305
OKLCH
0.89, 0.03, 307
XYZ
71, 71, 91
LUV
87, 5, -17
HWB
269, 84%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.