Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2D7EF
RGB
226, 215, 239
HSL
268, 43%, 89%
HSB
268, 10%, 94%
CMYK
5, 10, 0, 6
LAB
87, 7, -10
LCH
87, 13, 305
OKLCH
0.90, 0.03, 306
XYZ
71, 71, 92
LUV
87, 5, -18
HWB
268, 84%, 6%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.