Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2D7F2
RGB
226, 215, 242
HSL
264, 51%, 90%
HSB
264, 11%, 95%
CMYK
7, 11, 0, 5
LAB
87, 8, -12
LCH
87, 14, 303
OKLCH
0.90, 0.04, 304
XYZ
72, 71, 94
LUV
87, 4, -20
HWB
264, 84%, 5%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.