Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2D8CE
RGB
226, 216, 206
HSL
30, 26%, 85%
HSB
30, 9%, 89%
CMYK
0, 4, 9, 11
LAB
87, 2, 6
LCH
87, 7, 70
OKLCH
0.89, 0.02, 68
XYZ
67, 70, 68
LUV
87, 6, 9
HWB
30, 81%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.