Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2D9EE
RGB
226, 217, 238
HSL
266, 38%, 89%
HSB
266, 9%, 93%
CMYK
5, 9, 0, 7
LAB
88, 6, -9
LCH
88, 11, 303
OKLCH
0.90, 0.03, 305
XYZ
72, 72, 91
LUV
88, 4, -15
HWB
266, 85%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.