Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2DCD0
RGB
226, 220, 208
HSL
40, 24%, 85%
HSB
40, 8%, 89%
CMYK
0, 3, 8, 11
LAB
88, 1, 7
LCH
88, 7, 85
OKLCH
0.90, 0.02, 85
XYZ
68, 72, 70
LUV
88, 4, 10
HWB
40, 82%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.