Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2DCE9
RGB
226, 220, 233
HSL
268, 23%, 89%
HSB
268, 6%, 91%
CMYK
3, 6, 0, 9
LAB
89, 4, -6
LCH
89, 7, 305
OKLCH
0.90, 0.02, 307
XYZ
72, 73, 87
LUV
89, 3, -9
HWB
268, 86%, 9%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.