Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2DCF0
RGB
226, 220, 240
HSL
258, 40%, 90%
HSB
258, 8%, 94%
CMYK
6, 8, 0, 6
LAB
89, 5, -9
LCH
89, 10, 298
OKLCH
0.91, 0.03, 300
XYZ
73, 74, 93
LUV
89, 2, -15
HWB
258, 86%, 6%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.