Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2DCF1
RGB
226, 220, 241
HSL
257, 43%, 90%
HSB
257, 9%, 95%
CMYK
6, 9, 0, 5
LAB
89, 5, -10
LCH
89, 11, 298
OKLCH
0.91, 0.03, 299
XYZ
73, 74, 94
LUV
89, 2, -16
HWB
257, 86%, 5%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.