Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2DECC
RGB
226, 222, 204
HSL
49, 27%, 84%
HSB
49, 10%, 89%
CMYK
0, 2, 10, 11
LAB
88, -1, 9
LCH
88, 9, 95
OKLCH
0.90, 0.02, 97
XYZ
68, 73, 68
LUV
88, 3, 14
HWB
49, 80%, 11%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Light Gray
#D3D3D3
Champagne
#F7E7CE
Antique White
#FAEBD7
Linen
#FAF0E6
Floral White
#FFFAF0
Beige
#F5F5DC
Ivory
#FFFFF0
Browse every named white on shades of white, or all families on colors.